The Chivas Charity Auction was more than just a PR event – it was the culmination of a year-long effort by Seagram to reposition the Chivas Regal brand as part of its Bicentenary celebration.
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The Chivas Charity Auction was more than just a PR event – it was the culmination of a year-long effort by Seagram to reposition the Chivas Regal brand as part of its Bicentenary celebration.
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