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Today, my topic concerns pricing in the creative industry—a subject that remains one of the biggest challenges for artists, designers, writers, and creators. Despite the immense value they bring to the world, huge inequalities still exist in how creative work is compensated. Many struggle with the same question: How do you price your […]
The One Percent Rule is an economic principle for public art, stipulating that approximately 1% of the total budget for new construction, renovations, or extensions is allocated for artistic design. Sounds little? Yes but it works!
In my previous posts Ive talked about how brands occasionally collaborate with artists for PR, but it’s still rare for companies to actively collect art or host exhibitions. This is a missed opportunity. Owning artwork is more than a status symbol—it’s a responsibility, a statement of values, and a strategic investment. Starting a collection is […]
LinkedIn is flooded with “Sustainability Brands,” “experts,” and “thought leaders.” The buzz is deafening—but where’s the real change? We see endless keynotes, blogs, and rebranded products, yet our daily lives remain drowning in overconsumption. The cycle continues: brands produce more, people buy more, and the planet pays the price.
The Chivas Charity Auction was more than just a PR event – it was the culmination of a year-long effort by Seagram to reposition the Chivas Regal brand as part of its Bicentenary celebration.
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